Black Rifle Balm
is optimized for centerfire rifles and handguns - it is your primary, go-to lubricant. Everything else we offer is optimized for more specialized applications. Black Rifle Balm is a lightweight grease with a consistency of about an NLGI #0, which is roughly the consistency of a mayonnaise, only creamy and stringy - excellent for application and staying put in unsealed, sliding systems. What you get out of a bottle of this grease is roughly 30,000 rounds of shooting, with unmatched reliability - the little $16.99 bottle will cover about $15,000 in shooting. It is extremely efficient. One application provides 5-10x more shooting over any gun oil, in the harshest environments - a gun which may normally start experiencing malfunctions at 300-400 rounds commonly gets 4000+ rounds without a single friction-related malfunction with our lubricants. Until someone experiences this, it's genuinely hard for them to internalize just how much more reliable their guns can be. And should be.
When we set out to engineer an arctic lubricant, our target was creating something that would have kept American guns running reliably in the coldest battle our armed forces have ever fought in: Chosin Reservoir, in Korea, at -37F.
Frankly, it's easy to find an oil that will accomplish this - the problem is that such oils are so thin they just don't stay put. Most are as thin as water. They provide minimal lubrication, and they are nearly useless in warmer temps.