Price is PER SINGLE WTFix Attachment System Strap in Coyote Brown.
WTFix Straps are made to be weaved in and out of pals webbing. They are laser cut and soft and feel like rubber (NOT hard plastic). They are made for milspec pals webbing spacing but can work on belts with webbing but might not be the best option for belts with webbing.
Link to see how they mount: https://www.google.com/search?client=firefox-b-1-d&q=wtfix+straps+installation